Transforming Visions into Exceptional Brand Experiences.
Your Boutique Creative Partner
Founded in 2019 in Kuala Lumpur, Social.i has evolved from a social media specialist into a full-spectrum creative consultancy.
Our uniquely selected agile team of curator's crafts bespoke solutions for ambitious brands in lifestyle, F&B, and beyond. We enjoy the challenge of transforming businesses and ideas into incredible, purposeful brands with powerful stories. We combine the wisdom of strategic experts who understand your sector with the wizardry of our creative curators to make your brand standout from the crowd.
EXPERTISE
STRATEGIC
BRANDING
- Brand Profiling & Positioning
- Brand Guidelines Development
- Visual Identity Design
- Brand Storytelling
PUBLIC
RELATIONS
- Strategic PR Campaigns
- Media Relations Management
- Event Conceptualization & Execution
DIGITAL
PRESENCE
- Social Media Strategy & Management
- Website & App Development
- Content Planning, Creation & Curation
- Virtual Brand Assistance
CONSULTANCY
- One-on-One Executive Coaching
- Specialized Workshops
- Team Training & Development
CREATIVE
PRODUCTION
- Brand Profiling & Positioning
- Brand Guidelines Development
- Visual Identity Design
- Brand Storytelling
MINDFUL CURATION
CLIENTS
ACCOLADES
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MALAYSIA MEDIA AWARDS
Best Use of Sponsorship for Pelanm in Fantasia
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SPARK AWARDS FOR MEDIA EXCELLENCE
Best Use of Sponsorship for Pelanm in Fantasia
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MALAYSIAN MEDIA AWARDS
Best Use of Sponsorship for MasterChef Malaysia AI Stars
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DRAGONS OF MALAYSIA - SILVER
Best Use of Public Relations Mission Foods #PerfectTogether
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SPARK AWARDS FOR MEDIA EXCELLENCE
Spark Awards for Media Excellence - Silver | Best Media Solution - Integrated Media for #KesangKasang
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SPARK AWARDS FOR MEDIA EXCELLENCE
Best Programme Promotion - Fear Factor Selebriti Malaysia
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SPARK AWARDS FOR MEDIA EXCELLENCE
Best Media Solution - Integrated Media for Master Chef Malaysia AI Stars
SUCCESS STORIES
CASE STUDY 01
AMILI Bio+Me
CLIENT CONTEXT
AMILI and Bio+Me sought to create a recognizable brand that communicated the science of gut health in a simple, human way.
CHALLENGE
To make complex microbiome insights accessible while differentiating in a fast-growing wellness market.
APPROACH
We conducted a full brand audit, refining their visual identity and narrative. The website was rebuilt with a focus on education and seamless user experience. Social media campaigns extended the brand voice through authentic stories, testimonials, and expert-led webinars.
OUTCOME
The strategy led to a 300% increase in site traffic and 250% growth in followers, alongside a surge of positive customer feedback reflecting stronger trust and engagement.
CASE STUDY 02
Elioe by Watsons
CLIENT CONTEXT
In Malaysia's beauty market, CR8 launched Elioe by Watsons as premium yet accessible skincare, driving in-store traffic and online sales.
CHALLENGE
Spark widespread awareness, cement Elioe as affordable luxury, and boost sales through targeted traffic in a saturated market.
APPROACH
A virtual media briefing brought the story to life, featuring executive insights and product deep dives, securing features in leading beauty and lifestyle outlets that amplified the message.
OUTCOME
The payoff was evident in heightened engagement and a strong growth foundation. Smart PR converted curiosity into loyalty, driving significant in-store traffic.
Mission Foods #PerfectTogether
CLIENT CONTEXT
Mission Foods wanted to strengthen their position as the go-to brand for healthy, versatile wraps in the Malaysian household market.
CHALLENGE
Overcoming the perception that wraps are only for western cuisine and demonstrating versatility in local cooking.
APPROACH
Launched the #PerfectTogether campaign partnering with local celebrity chefs to create fusion recipes. Organized an exclusive tasting event for top media and influencers.
OUTCOME
Achieved over RM 2 million in PR value. The campaign won Silver at the Dragons of Malaysia for Best Use of Public Relations.
MasterChef AI Stars
CLIENT CONTEXT
The iconic cooking show returned with a new AI-integrated format and needed to generate buzz among a younger, tech-savvy demographic.
CHALLENGE
Balancing the traditional love for cooking with controversial new AI elements without alienating core viewers.
APPROACH
Integrated media solution combining traditional billboards with interactive AR social filters. Influencers competed against AI-generated recipes in real-time.
OUTCOME
Record-breaking viewership for the premiere episode. Awarded "Best Media Solution" at the Spark Awards for Media Excellence.
FinTech SecurePay Rebrand
CLIENT CONTEXT
A legacy payment gateway needed to modernize its digital footprint to compete with emerging startups.
CHALLENGE
Shedding a "corporate and stiff" image while maintaining the perception of security and reliability.
APPROACH
Complete UI/UX overhaul of the app and website. Developed a "Security made Simple" content pillar for social media, utilizing motion graphics to explain complex features.
OUTCOME
User retention increased by 40% within 3 months. The rebrand was featured in major tech publications as a benchmark for financial UI design.
The Grand Virtual Concierge
CLIENT CONTEXT
A luxury hotel chain faced reduced footfall post-pandemic and needed to reconnect with high-net-worth travelers digitally.
CHALLENGE
Replicating the white-glove service experience in a purely digital environment before the guest even books.
APPROACH
Developed a "Virtual Concierge" campaign using personalized email marketing and an immersive 3D website tour. Targeted LinkedIn and Instagram ads focused on exclusivity.
OUTCOME
Direct bookings increased by 55%, significantly reducing dependency on third-party booking platforms (OTAs).
CONNECT
