Turning visionary ambition into cultural resonance and measurable global impact.
Visibility + Clarity + Credibility
In an increasingly crowded and fast-moving landscape, brands don't just need visibility — they need clarity, credibility, and cultural relevance.
Social.i partners with ambitious organisations to design brand ecosystems that influence perception, build trust, and drive long-term value. From consumer-facing campaigns to investor and institutional communications, we translate complex ideas into narratives that move markets and minds.
About Social.i
Founded in 2019, Social.i has evolved from a specialist social and creative studio into a consulting-led, execution-backed global boutique agency.
We partner with founders, leadership teams, and brands navigating growth, transformation, or reputation-building — offering strategic clarity paired with hands-on delivery. Our work spans brand strategy, creative content, public relations, digital ecosystems, and investor communications.
What sets us apart is our ability to translate complex business objectives into compelling narratives that influence perception, inspire trust, and drive measurable outcomes.
Based in Kuala Lumpur. Working globally.
Capabilities
Brand Strategy
& Identity
- Brand profiling & positioning
- Brand architecture & narrative development
- Messaging strategy & tone of voice
- Visual identity & brand guidelines
- Go-to-market and launch strategy
Creative Content
& Production
- Content strategy & editorial planning
- Copywriting & thought leadership
- Social media content creation
- Video, motion graphics & campaigns
- Creative direction & art direction
Public Relations
& Communications
- Strategic PR campaigns
- Media relations & press outreach
- Thought leadership placement
- Crisis & reputation management
- Media training & spokesperson prep
Digital Presence
& Growth
- Social media strategy & management
- Website & UX copy development
- SEO-driven content strategy
- Performance tracking & analytics
Investor &
Stakeholder Comms
- Investor relations strategy
- Pitch decks & capital raise narratives
- Quarterly investor communications
- IR website content & updates
- Leadership messaging & presentations
Consultancy
& Workshops
- Executive advisory & creative consulting
- Brand, content & PR workshops
- Brand playbooks & communication SOPs
- Ongoing strategic partnerships
Offerings
Brand Authority System
For brands ready to be taken seriously.
We shape positioning, messaging, and visibility to establish authority and consistency across every touchpoint — from leadership narratives to digital presence.
Investor Confidence Suite
For investor-facing brands, funds, and publicly listed companies.
We craft clear, compelling investor narratives that strengthen confidence, align stakeholders, and support capital growth.
Cultural Relevance Campaigns
For brands seeking meaningful visibility.
Integrated creative, PR, and partnership-led campaigns that connect brands to culture — with purpose and impact.
Business Automations
Automated Call Handler
Smart voice agents that answer, qualify, and support customers automatically, so you close more opportunities without lifting a finger. Delivers human-like conversations at scale, keeping customers happy while your team focuses on growth.
Personalized Email Marketing
Personalized email campaigns that adapt to each customer — boosting opens, clicks, and revenue without manual effort. AI-generated emails tailored to every user's behavior, turning cold lists into warm leads and predictable sales.
AI WhatsApp Chatbots
AI WhatsApp chatbots that give instant, personalized replies — reducing support workload while keeping customers delighted. It understands queries and responds contextually, turning every message into a sales or support win.
Social Media Automation
AI that creates and posts your social content automatically — keeping your brand active without you lifting a finger. It analyzes trends and generates posts that fit your brand voice, saving hours every week, so your business stays consistent and visible effortlessly.
Work With
Growth-stage and established brands scaling regionally or globally
Founder-led businesses seeking clarity and authority
Public-listed companies, funds, and institutions
Organisations navigating growth, transformation, or reputational complexity
Work
Clients
Accolades
-
Malaysia Media Awards
Best Use of Sponsorship for Pelanm in Fantasia
-
Spark Awards for Media Excellence
Best Use of Sponsorship for Pelanm in Fantasia
-
Malaysian Media Awards
Best Use of Sponsorship for MasterChef Malaysia AI Stars
-
Dragons of Malaysia - Silver
Best Use of Public Relations Mission Foods #PerfectTogether
-
Spark Awards for Media Excellence
Spark Awards for Media Excellence - Silver | Best Media Solution - Integrated Media for #KesangKasang
-
Spark Awards for Media Excellence
Best Programme Promotion - Fear Factor Selebriti Malaysia
-
Spark Awards for Media Excellence
Best Media Solution - Integrated Media for Master Chef Malaysia AI Stars
Success Stories
CASE STUDY 01
AMILI Bio+Me
CLIENT CONTEXT
AMILI and Bio+Me sought to create a recognizable brand that communicated the science of gut health in a simple, human way.
CHALLENGE
To make complex microbiome insights accessible while differentiating in a fast-growing wellness market.
APPROACH
We conducted a full brand audit, refining their visual identity and narrative. The website was rebuilt with a focus on education and seamless user experience. Social media campaigns extended the brand voice through authentic stories, testimonials, and expert-led webinars.
OUTCOME
The strategy led to a 300% increase in site traffic and 250% growth in followers, alongside a surge of positive customer feedback reflecting stronger trust and engagement.
CASE STUDY 02
Elioe by Watsons
CLIENT CONTEXT
In Malaysia's beauty market, CR8 launched Elioe by Watsons as premium yet accessible skincare, driving in-store traffic and online sales.
CHALLENGE
Spark widespread awareness, cement Elioe as affordable luxury, and boost sales through targeted traffic in a saturated market.
APPROACH
A virtual media briefing brought the story to life, featuring executive insights and product deep dives, securing features in leading beauty and lifestyle outlets that amplified the message.
OUTCOME
The payoff was evident in heightened engagement and a strong growth foundation. Smart PR converted curiosity into loyalty, driving significant in-store traffic.
Mission Foods #PerfectTogether
CLIENT CONTEXT
Mission Foods sought to elevate brand relevance beyond core cuisine perceptions, positioning as a versatile choice for modern Malaysian households.
CHALLENGE
Elevate brand relevance beyond core cuisine perceptions and create meaningful connections with diverse audiences.
APPROACH
Integrated influencer-led storytelling combined with media events. Launched the #PerfectTogether campaign partnering with local celebrity chefs to create fusion recipes and organized exclusive tastings.
OUTCOME
Achieved over RM2M+ earned media value with award recognition. Won Silver at the Dragons of Malaysia for Best Use of Public Relations.
MasterChef AI Stars
CLIENT CONTEXT
The iconic cooking show returned with a new AI-integrated format and needed to generate buzz among a younger, tech-savvy demographic.
CHALLENGE
Balancing the traditional love for cooking with controversial new AI elements without alienating core viewers.
APPROACH
Integrated media solution combining traditional billboards with interactive AR social filters. Influencers competed against AI-generated recipes in real-time.
OUTCOME
Record-breaking viewership for the premiere episode. Awarded "Best Media Solution" at the Spark Awards for Media Excellence.
FinTech SecurePay Rebrand
CLIENT CONTEXT
A legacy payment gateway needed to modernize perception while retaining trust credentials in a competitive fintech landscape.
CHALLENGE
Modernise perception while retaining trust credentials, balancing innovation with the reliability expected from an established financial service.
APPROACH
UI/UX overhaul combined with motion content education. Complete redesign of app and website with "Security made Simple" content pillar utilizing motion graphics to explain complex features.
OUTCOME
40% retention uplift within 3 months plus national press features. The rebrand was featured in major tech publications as a benchmark for financial UI design.
The Grand Virtual Concierge
CLIENT CONTEXT
A luxury hotel chain faced reduced footfall post-pandemic and needed to reconnect with high-net-worth travelers digitally.
CHALLENGE
Replicating the white-glove service experience in a purely digital environment before the guest even books.
APPROACH
Developed a "Virtual Concierge" campaign using personalized email marketing and an immersive 3D website tour. Targeted LinkedIn and Instagram ads focused on exclusivity.
OUTCOME
Direct bookings increased by 55%, significantly reducing dependency on third-party booking platforms (OTAs).